Crowd psychology

Crowd psychology is a branch of Social Psychology that studies the psychology and behavior of a normal person in group activities. According to Gustave Le Bon, crowds are always influenced by the unconscious, they behave like primitive people, act on instinct, are not able to think or reason, but only feel with images and associations. combining ideas, they are unstable, capricious, and range from the most hysterical enthusiasm to the most absurd stupor. Furthermore, because of their constitution, these crowds need a leader, a leader, someone who can lead them and give meaning to their instincts.

Informational Social Influence is a term used to talk about a social psychological phenomenon. In this, the behavior of an individual or a group of people is influenced by the behavior of others. This effect can be positive or negative.

In some cases, this effect can lead to positive actions, such as helping others in an emergency or participating in community activities. However, there are other cases where this effect can lead to negative actions, such as violence, vandalism, or engaging in dangerous activities.

Below is a specific example of the crowd effect.

When you are wondering whether to choose product A or product B. Suddenly you see people around you choosing product B, you will immediately make the same decision as the majority. Because then you tend to trust this group of people.

Positive impact
Increase brand recognition: The crowd effect can also help increase brand recognition for businesses. When many other people talk about a brand, this can help the brand become more known.
Create trust: Many people buy the same product or service from your business. This has invisibly helped others form trust in the business’s products/services.
Increase sales: When many people buy the same product, it is easy to attract other people to buy the same product. Thanks to that, the business’s sales increase.
It can be said that the crowd effect is similar to an invisible communication channel. Your business only needs to create quality products/services that meet customer needs. As for communication, the crowd effect will do it for the business without the business having to spend any money.

Negative impact
Creating unsustainable trends: When a product or service becomes popular simply because it is bought by many people, this can lead to consumers purchasing that product or service without first considering it. thoroughly.
Creates unfair competition: Once a certain business begins to succeed, other businesses will tend to imitate that business’s strategies just to keep up. This can lead to businesses competing unfairly with each other by launching many incentives and gifts to attract customers.
Creates customer frustration: In some cases, a product or service is advertised by many others, leading to customers expecting too much from that product or service. But when customers actually experience it, the product or service does not meet their expectations. This makes customers feel disappointed and have a bad impression of the business.

Tags: Crowd psychology, hiệu ứng đám đông